2048 Cupcakes is a modified version of the 2048 Game which was a viral hit in early 2014. 2048 Game (created by Gabriele Cirulli) uses numbers as the grid value. On the other hand, 2048 Cupcakes uses cute images of cupcakes.
The game is highly addicting and known as a perfect time killer. Though some may find the game a bit confusing, it is quite easy to play.